About the destinationExternal market indicators. Geography and reporting period are shown for each source.
The market at a glance
135,000
Worldwide searches for Sayulita
September 2026 · Google
28%
Sayulita rental occupancy (estimated)
September 2026 · AirROI · Sayulita, Nayarit, Mexico market
32.8
Days booked ahead, on average
September 2026 · AirROI · Sayulita rental market
Rental figures use AirROI’s Sayulita, Nayarit, Mexico market, not the wider Puerto Vallarta region. AirROI supplied the reporting boundary shown below; exact listing coverage remains under review.
Read these signals together: search interest shows attention, occupancy shows rental use, and booking lead time helps you plan when to promote.
The area behind the numbers
Which part of Sayulita do these figures cover?
AirROI supplied this boundary for its Sayulita market and confirmed that San Pancho, Lo de Marcos, Higuera Blanca and Punta de Mita are separate localities. This is a provider-defined reporting area, not an official administrative boundary.
Boundary: September 2026 · Supplied by AirROI on November 3, 2026. Exact listing coverage remains unverified: 8 market listings fall outside the polygon and 12 labelled as nearby localities fall inside. Their locations were not supplied.
Estimated rental occupancy across three calendar years. Seasonal patterns describe the observed data; they do not predict the coming season.
+1 ppSeptember 2026 · vs. the same month last yearpp = percentage points
202420252026
Same months, three years. Months without data stay blank. Latest observation: Sep 26.
View chart data
Date
Value
2024-01-01
52%
2024-02-01
60%
2024-03-01
54%
2024-04-01
44%
2024-05-01
35%
2024-06-01
32%
2024-07-01
36%
2024-08-01
31%
2024-09-01
29%
2024-10-01
31%
2024-11-01
43%
2024-12-01
46%
2025-01-01
49%
2025-02-01
55%
2025-03-01
57%
2025-04-01
47%
2025-05-01
36%
2025-06-01
32%
2025-07-01
36%
2025-08-01
32%
2025-09-01
27%
2025-10-01
30%
2025-11-01
43%
2025-12-01
44%
2026-01-01
48%
2026-02-01
56%
2026-03-01
48%
2026-04-01
39%
2026-05-01
33%
2026-06-01
35%
2026-07-01
36%
2026-08-01
29%
2026-09-01
28%
1,539
Active rentals
2026-09-01
32.8
Booking lead time, days
2026-09-01
4
Average stay, nights
2026-09-01
Source: AirROI. Modeled estimates for Sayulita, Nayarit, Mexico. See the provider-supplied boundary above; exact listing coverage remains under review. Rental inventory is not a count of visitors or all accommodation in town.
Estimated booked share of observed rental-nights. External rental-market bookings, not bookings through Sayulita Guide.
View chart data
Date
Value
2026-11-02
22.44%
2026-12-01
20.12%
2027-01-01
19.06%
2027-02-01
19.03%
2027-03-01
10.14%
2027-04-01
4.19%
2027-05-01
1.73%
2027-06-01
0.94%
2027-07-01
0.76%
2027-08-01
0.43%
2027-09-01
0.71%
Booked so far, not a forecast. Later months have had less time to fill. A lower bar does not establish falling tourism.
Booked nights divided by booked plus available nights, summed across returned dates. The current month may be partial. No equivalent prior-year observation is available, so we do not claim a year-over-year booking pace.
